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UX DESIGN . UI DESIGN . WEB DESIGN
CASE STUDY
A safe space for your untold thoughts.
An AI-assisted journaling app that helps people express their feelings, gain insights, and feel more in control - anytime, anywhere.
unsaid
Read the case study
01
Project Overview
People struggling with mental health often suppress their emotions due to fear of judgment or lack of an accessible, safe space to communicate.
My role
Timeline
Tools
Platform
Lead UX Designer
3 weeks
Figma
iOS & Android
Research, Prototyping, Visual design
Concept → Prototype
Illustrator, AI tools
Mobile App
02
The Challenge
Many people struggle to express what they feel. Thoughts can be overwhelming, and not everyone has a safe space to talk.
Sometimes, people just need a place to say what they can’t say out loud.
“
03
Goals
Provide a safe and anonymous space
Encourage self-reflection
Make support more accessible
Creating a calm and trustworthy experience
04
Understanding the User
I conducted user research through online survey’s and interview to understand people’s needs, behaviors, and pain points.
Real people, real feelings
Aryssa
23, Assistant Pharmacist
“I just want a safe space to talk without being judged.”
Anxiety
Overthinking
Seek comfort
Fear of public judgment stops users from talking to friends/family.
Existing apps feel cluttered with unnecessary social feeds.
Concern over personal data leakage during sensitive disclosures.
Difficulty finding relatable peer experiences without toxicity.
Key pain points
Goals
Social Stigma
Overwhelming Interfaces
Privacy Anxiety
→ Safely express and organize her thoughts and feelings in a private space.
→ Process overwhelming emotions at her own pace without fear or being judged.
→ Find quick emotional relief after long, high-stress workdays.
Isolation
01
02
03
04
05
Defining the Problem
People needs an easy, anonymous and non-judgmental way to express their thoughts and emotions.
How might we create a simple, safe, and anonymous platform that allows people to express their emotions and feel heard, without judgment?
How Might We...
User journey
Goal: Safely express and organize her thoughts to relieve daily anxiety in a private, judgment-free place.
Something happens during the day.
They feel overwhelmed or anxious.
They open unsaid and start talking.
AI helps structure the conversation.
Insights reveal patterns over time.
Trigger
Emotion
Express
Reflect
Understand
06
Exploring Solutions
I explored ideas through brainstorming, user flows, and information architecture to find the best way to meet user needs.
Sitemap
Home
Explore
Tools
Insights
About
unsaid
User Flow
Open
App
Choose a Mood
Speak your Thoughts
History
Delete Anytime
View Insights
07
Sketches and Ideation
I started with quick sketches to explore different layouts and features, such as home screen, mood selection, journaling, insights and history.
Paper Wireframe
08
Low-Fidelity Wireframes
09
Usability Testing & Refinement
I tested the prototype with target users and gathered feedback to improve the design.
Users preferred a minimal and calming design.
The delete conversation feature was important.
Simple navigation mad the experience better.
A friendly and non-clinical tone for more approachable.
What I Learned
Before
After
10
Accessibility
I explored multiple ideas through paper wireframes, then translated the strongest concepts into digital wireframes.
Designed for everyone
Clear hierarchy and comfortable text sizing support easy reading.
Clear hierarchy and comfortable text sizing support easy reading.
Important information is supported by labels, icons and text.
Readable type
Touch-friendly controls
Meaning beyond colour
11
The Prototype
A simple and focused flow
The core flow connects the emotional moment to reflection:
enter → express → receive support → understand
View unsaid
12
Final Design
A closer look inside unsaid
The final interface brings together a calm visual language, friendly illustrations and a simple interaction model.
13
Takeaways
What I learned from designing unsaid
Design decisions should always be grounded in real user needs.
A calmer, simpler interface creates a more comfortable experience.
There’s always more to explore - from AI responses to deeper insights.
Empathy first
Simplicity matters
Continuous learning
14
Where I would take unsaid next?
Next steps
Validate the experience with a larger group of users.
Explore voice journaling and richer emotional insights.
Continue testing privacy, trust AI and AI-response quality.
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